Top 5 Hair Care Ingredients Preferred by Middle Eastern Consumers

The world of Middle Eastern hair care is also evolving. Customers are in search of more than chemical-based products. Consumers wish to know more about what goes in their shampoo bottles, with many wanting gentle, natural ingredients that have a history behind them. Here, we explore the top 5 hair care ingredients that are gaining popularity […]
Middle East Hair Care Market vs Southeast Asian Hair Care Market – Understanding Ingredient Preferences and Best-Selling Formulas

For beauty companies that desire to reach beyond borders, there is always that one ginormous question: How do we make our products work for people in totally different regions of the world? Most companies think that one great product will sell globally. But when it comes to beauty, especially hair care, that is not true. […]
Hair Care Market Guide for Southeast Asia

When you walk into a supermarket or beauty store in Southeast Asia, you will find that the hair care products aisle is always extremely crowded. This average annual temperature of 28 ° C, humidity often exceeds 80% of the region, consumer demand for hair care products is far more complex than imagined – they have […]