Our Brands & Market Experience

Owned Hair Care Brands and a Broader Beauty Brand Portfolio

Explore the beauty brands developed and operated across LocRoyal and BonnieCo Group, spanning professional hair care, mass-market hair care, baby care, skincare and color cosmetics.

From Brand Ownership to Market Experience

LocRoyal and BonnieCo Group have developed and operated beauty brands across multiple product categories and market positions. This first-hand brand experience gives our teams practical insight into product positioning, packaging development, portfolio planning and changing market preferences.

For B2B partners, our brand portfolio also creates two distinct cooperation opportunities: distributing selected owned brands in local markets or developing an independent private label brand with LocRoyal’s manufacturing support.

Real Brand Operation Experience

Market-Oriented Product Development

Insight into Global Consumer Trends

Flexible Cooperation Opportunities

Our Hair Care Brands

Our hair care portfolio includes brands positioned for different product concepts, price segments and market needs.

PROINSCARE premium hair care brand by LocRoyal

PROINSCARE

PROINSCARE is LocRoyal’s premium hair care brand, developed around professional treatments, performance-focused daily care and modern styling solutions. The brand reflects our experience in building complete hair care collections across treatment, cleansing, conditioning and styling categories.
PURC hair care brand by LocRoyal

PURC

PURC is a mass-market hair care brand built around accessible hair care and treatment solutions. Its portfolio includes products across cleansing, conditioning, repair, smoothing and hair treatment categories, providing practical experience in developing commercially focused hair care ranges for international markets.

Our Broader Beauty Brand Portfolio

Through BonnieCo Group, our brand experience extends beyond hair care into baby care, skincare and color cosmetics.

BABYINSAFE baby care brand

BABYINSAFE

Gentle daily care products developed for baby and children’s care categories.

SenseInsCare premium skincare brand

SenseInsCare

Skincare portfolio focused on premium facial-care positioning.

Jellyprim skincare brand

Jellyprim

Accessible skincare concepts developed for broader consumer markets.

COSINSPRETTY color cosmetics brand

COSINSPRETTY

Color cosmetics portfolio covering beauty and makeup categories.

Two Ways to Work With Us

Distribute Our Brands

Interested in bringing one of our owned brands to your market? Talk with our team about available brands, product ranges and distribution opportunities for your region.Discuss Distribution →

Create Your Own Brand

Prefer to build an independent brand? LocRoyal provides private label and OEM/ODM support covering product development, formulation, packaging and manufacturing.Explore Private Label Services →

Work With a Team That Understands Both Brands and Manufacturing

Whether you are looking to distribute an existing beauty brand or develop your own hair care line, our team can help you evaluate the right cooperation model for your market and business goals.