When you walk into a supermarket or beauty store in Southeast Asia, you will find that the hair care products aisle is always extremely crowded. This average annual temperature of 28 ° C, humidity often exceeds 80% of the region, consumer demand for hair care products is far more complex than imagined – they have to fight against the flat and greasy climate caused by hot and humid climate, but also to solve the strong ultraviolet caused by frizzy bifurcation, but also take into account the scalp sensitivity and other derivative problems.
As a hair care product manufacturer, it is important to understand the particularities of this market. Data show that the Southeast Asian hair care market is expected to exceed 5 billion US dollars in 2025, with efficacy products such as ginger hair care products and rosemary hair care essential oil growing at 25%. So how do you tailor your products for this high-potential market?
Hair care ingredients favored by Southeast Asian consumers
Step into any Southeast Asian hair salon and you’ll see shelves packed with “natural” and “restorative” hair products – but which ingredients truly resonate locally.After analyzing thousands of best-selling products, we found a few winners.
Herbal extracts from plants
At the top of the list are herbal extracts, particularly the “golden triangle” of tea tree oil, rosemary and ginger. These natural ingredients are like a “wellness pavilion” for the scalp – tea tree oil is responsible for anti-bacterial and anti-inflammatory activities, rosemary promotes blood circulation, and ginger acts as a small stove, warming and stimulating hair follicles. After use, the scalp no longer itches, dandruff and oil secretion are also reduced, and hair loss is significantly reduced.
Speaking of this “golden triangle”, we have to mention the star products of LocRoyal’s home. Their ginger shampoo and conditioner set is 100% herbal ginger extract, sulfate free and animal testing free. It has the effect of preventing hair loss, repairing damage, controlling oil, moisturizing and nourishing dry hair and scalp. Perfect for those who suffer from hair loss.
And their rosemary hair oil is also a must-have. This essential oil contains 3K rosemary essence combined with high purity ginger root oil, massage the scalp for 10 minutes before going to bed, not only to promote hair growth, that fresh herbal fragrance can also help sleep.
Salicylic acid
When it comes to scalp care, in the Indonesian market, where headscarves are worn all year long, scalp cleaning creams containing salicylic acid have become explosive products with monthly sales of 10,000 pieces. It can clean the scalp like a “pore vacuum cleaner”, which is effective enough to remove dandruff, balance scalp oil secretion and improve scalp health.
Natural oil
The combination of coconut oil and argan oil can be a “hot and humid climate savior” in a humid and muggy environment. This is because these oils can form a protective film on the surface of the hair, both to lock in moisture and to prevent frizz.
Filipino consumers are particularly attracted to such products, such as LocRoyal’s Argan Oil hair care set, which uses an advanced organic formula that redefines silky hair through authentic extraction from nature without harmful chemicals.
Uv protection ingredient
What’s even more surprising is that UV protection ingredients are becoming the new darling of hair care. A Thai beauty expert said that since the use of UV protection conditioner, dyed linen can stay in color for an extra month. It’s like wearing an invisible sunscreen on your hair, which is especially suitable for young people who enjoy outdoor activities.
Fragrance ingredient
The last thing I have to mention is fragrance ingredients. If you think about it, your hair smells good after you use it, and when the wind blows in on your motorcycle, even your helmet smells good. So, LocRoyal’s silky perfume hair care set is very popular with young people, how to say, these fragrances are not only a smell of pleasure, but also a way for young people to express their personality – after all, who doesn’t want to walk with a memorable hair smell?
The popularity of these ingredients boils down to the fact that they truly address the daily hair care pain points of Southeast Asians. From fighting the heat and humidity to keeping your hair perfect, each ingredient tells a beautiful story “tailored to the place”.
3 keys to customizing your product
1.Product formula
Oil control clean formula: suitable for high temperature and high humidity environment, light and not sticky
Anti-frizz and repair formula: Add vegetable oil ingredients to keep smooth
Anti-hair loss function: Ingredients such as ginger or caffeine cater to the trend of anti-loss
Scalp needs: soothing ingredients (e.g., tea tree oil, menthol
LocRoyal Custom highlights:
• We can adjust the composition ratio according to customer requirements to meet the oil control, escape prevention or repair needs of the Southeast Asian market.
• Multi-functional hair care products can be customized, such as “wash and care 2-in-1” or “anti-slip + repair” double-effect products.
2.Texture and flavor
Light texture: Refreshing gel or serum to reduce weight
Fresh scent: tropical fruit, floral system is popular, lasting fragrance
LocRoyal Custom highlights:
• Support fragrance customization service, choose coconut, citrus or jasmine fragrance according to Southeast Asian market preferences.
• Can be customized long-term fragrance formula, improve the use experience.
3.Packaging and specifications
Small capacity portable: suitable for tourist countries, such as Thailand, Singapore
Large capacity home package: suitable for family users, such as Indonesia, the Philippines
Eco-friendly packaging Trend: Recyclable packaging caters to the concept of environmentally friendly consumption
LocRoyal Custom highlights:
• Can provide multi-specification customization services: portable, home, to meet different market needs.
• Support exclusive mold design to create unique packaging and enhance brand recognition.
Successful case
LocRoyal worked with a Vietnamese client anxious about breaking into the haircare market. But LocRoyal’s research team soon created a “three-in-one” solution tailored for her: ginger extract as the core anti-peeling ingredient, with vitamin B5 to repair damaged hair strands, and argan oil to neutralize the warm sensation of ginger.
The results spoke for themselves – within just three months of launch, sales jumped 30%, but the real surprise came when we saw a staggering 70% of customers coming back for more.
Want to replicate that success? Click to get customized solutions
Conclusion
The hair care market in Southeast Asia is growing rapidly, with increasing consumer demand for natural botanicals, restorative and anti-loss properties. For this market, OEM/ODM manufacturers need the flexibility to customize formulations and packaging to ensure that products are both in line with local hair care practices and competitive in the market.
As a professional OEM/ODM manufacturer, LocRoyal has rich experience in hair care product development and efficient production capacity, and can provide customers with:
Precise ingredient formulation customization: flexibly adjust the proportion of ingredients according to market demand, such as anti-stripping, hair growth, repair and other multi-functional products.
Differentiated packaging and fragrance customization: Create an exclusive look and fragrance that meets the preferences of the Southeast Asian market to enhance brand appeal.
Fast proofing and efficient delivery: Help customers quickly test market response and seize business opportunities.
LocRoyal is a professional hair care manufacturer, we have our own brand ” PURC ” and “PROINSCARE”, can offer private label hair care products customization service.
FAQ
As a hair care product manufacturer, how to design a non-sticky formula for the hot and humid climate in Southeast Asia?
Southeast Asian consumers dread greasy hair textures. We recommend formulating with a lightweight amino acid base combined with oil-fighting tea tree oil and salicylic acid, enhanced by menthol’s refreshing coolness.
When promoting private label hair products in Southeast Asia, how to balance natural ingredients with efficacy claims?
It can focus on the concept of “plant extraction + scientific matching”, such as ginger anti-stripping with vitamin B5 repair, which is in line with natural trends and can convince consumers with practical effects.
How can hair care product manufacturers customize different fragrances for different Southeast Asian countries?
Thailand prefers tropical fruit (mango, coconut), Vietnam prefers fresh tea, and Indonesia prefers floral aromas – refined through local market research to impress consumers.
How can private label hair care products appeal to young people in Southeast Asia through packaging design?
Opt for travel-sized eco-packaging like bagasse bottles, with Instagram-worthy touches like gradient colors or embossed logos.
How can hair care product manufacturers help customers break through in the highly competitive Southeast Asian market?
Develop multi-functional products like 2-in-1 shampoo with UV protection, or targeted solutions like anti-frizz sprays for motorcycle commuters.
