If you’re a representative of the beauty industry, then you most likely already know about the event called the 2025 Vietnam Beauty Exhibition. It is one of the biggest and most popular events in the field of beauty in Southeast Asia, and it is planned to be held in Ho Chi Minh City in July 2025. Whether one is an exhibitor in the business willing to display his products or a buyer interested in sourcing for new trends, this is the place to be. But how does one organize their trip in order to be efficient, affordable, and effective? Let’s break it down.
Why Is the Vietnam Beauty Expo Worth Your Attention?
An interesting fact about Vietnam’s beauty market is that it has a very high growth rate. Statista reported in 2023 that the beauty/personal care market in this country will hit $ 2.56 billion, and it will hit $ 3.28 billion in 2025 only. This growth implies the existence of the greatest number of buyers and exhibitors, which has never been witnessed before. However, for overseas exhibitions, factors such as language difficulties and cultural and informational disparities make it a little more complicated.
That’s where this Vietnam Beauty Expo Guide will help you! I will share with you all the nuggets of information that will help you to excel at the Vietnam Beauty Expo if you are an exhibiting company or a company that is looking for products to stock. Whether you are an exhibitor or a buyer, this article will provide you with all the information you need regarding your trade fair trip.
Overview of the 2025 Vietnam Beauty Expo
Before we go to the specifics of planning, let’s briefly look at the facts about the 2025 Vietnam Beauty Exhibition. Knowing what to expect is the first step to being well-prepared.
Event Details:
- Name: Vietnam’s Premier International Beauty Show 2025
- Dates: July 24–26, 2025
- Location: Saigon Exhibition and Convention Center, Ho Chi Minh City
- Exhibition Area: 17,600 square meters
- Organizer: Informa Exhibitions Group
This is a huge event in the hair and beauty processing industry, including hair and beauty equipment. It is a great prospect for companies, specifically beauty brands, hair care producing companies, OEM, and ODM manufacturers. On the other hand, it is very helpful for buyers, including distributors in Southeast Asia and cross-border e-commerce selling companies, to search for new products from manufacturers.
Efficient Exhibition Preparation for Exhibitors
If you are planning to participate in the exhibition in Vietnam in 2025, you must prepare well enough for the exhibition. Let me share with you some tips on how to attract the attention of target visitors to your booth and be ready for cultural differences.
Booth Design Tips
If you are selecting your booth location, consider the issue of visibility. If possible, try to find a place near the center aisle or near the strongly advertised brands. High-traffic areas result in traffic, making it impossible not to have many people making their way through that particular area all the time.
If you are low on funds, you don’t need to worry too much anymore. One of the best options to consider is obtaining a standard booth with a dynamic LED screen hire. This adds to your booth’s appeal and does not have to cost you much money. Ensure that your booth layout is simple, sleek, and minimal since it will be within a clean environment.
Cultural Pitfalls to Avoid
Whenever a company is showcasing its products in Vietnam, it must be sensitive to the cultural differences. For instance, some products, such as pig skin collagen, might offend certain customers based on their religious beliefs and practices. As such, it should not be displayed prominently. The business card is an important token; when giving it out, it should be done using the right hand because it is considered a sign of respect.
Language Tips
The vast majority of the population in Vietnam speaks Vietnamese; however, a significant portion of Vietnam’s communiqué at the expo is in English. However, don’t be too harsh on yourself; always ensure that you have multilingual exhibition boards or a translator to help you out. This way, everyone will understand your message clearly!
Buyers’ Essential Strategy
Finally, it’s time to explore the strategies that can be useful for the buyers who will participate in the Vietnam Beauty Exhibition in 2025. If one is searching for new products in the industry, then there are certain tips that should be overemphasized.
Product Selection Tips
The beauty market in Vietnam is very large, and each city has its own specialties. For example:
- Ho Chi Minh City is known for its cosmetics and packaging design innovations.
- Hanoi is a great place to explore natural herbal skin care products.
Consequently, as a buyer, you need to understand what it is that you desire to purchase. If you want private-label hair care products or you are searching for hair care product manufacturers, then it is better to make a list before going to purchase.
Factory Inspections and Negotiations
In the process of working with suppliers, it is always necessary to request proof of the certificates, such as ISO22716 or FDA. These are signs that the factory is reputable and trustworthy. But be aware of getting into the “OEM trap” – they need to have a documented supply chain/trace of their raw material source, and also make sure to develop small orders to test their products’ quality.
Of course, as for negotiation, one should always strive to get the best for oneself. For instance, you could pose a question such as, “We intend to advertise on Shopee and Lazada. Are you in a position to provide price differentiation for our first order of 5000pcs?
Transportation, Accommodation, and Localization Tips
Let’s come to the real-world situation of the problem. Here are some recommendations to follow while planning for transportation when attending the Vietnam Beauty Expo.
Transportation Tips
Transport to the exhibition hall does not have to be costly when moving from the airport. Grab taxis are 150,000 VND per km or approximately 450 yuan – 30% less than normal taxi fares. Also, some hotels have bus transportation services, such as free shuttle bus service to the Saigon Exhibition and Convention Center. Therefore, guests should check this with their hotel.
Where to Stay
For luxury, there is the Rex Hotel, only 10-minute walk to the exhibition hall, and is fitted with a business center including English contract printing services. If you want something cheaper, then try an Airbnb B&B, but you should note that there is traffic congestion during the rush hour in the Binh Thanh district.
Local Survival Tips
In case of an emergency, you can call the police on number 113. For the tourist self-sightseeing application, I’d recommend the Foody application as you would avoid being overcharged at places.
Conclusion
Having all the necessary information about the 2025 Vietnam Beauty Exhibition, you are welcome to make a trip. Exhibitor data collected in 2024 revealed that out of all the customers who planned their travel early, 67% achieved a higher number of transactions. That is why it is always advisable not to wait until the last moment.
At LocRoyal, we are looking forward to joining the 2025 Vietnam Beauty Expo. We are a leading OEM and ODM hair care manufacturing company focusing on providing highly personalized hair care products for specific clients. If you are an attendee of the event, it will be great to meet and discuss the cooperation opportunities. See you there!
For more detailed information about the 2025 Vietnam Beauty Exhibitions, including the full event schedule, be sure to check out our article. Read the full article here.
LocRoyal is a professional hair care manufacturer, we have our own brand ” PURC ” and “PROINSCARE”, can offer private label hair care products customization service.
FAQs
1. What services does LocRoyal offer at the Vietnam Beauty Expo?
LocRoyal offers a one-stop solution for Original Design Manufacture (ODM) & Original Equipment Manufacture (OEM) for hair care products with services like product design, private label products, or even packaging design services.
2. How does LocRoyal ensure the quality of its private label hair care products?
We adhere to strict quality control systems and international certifications, ensuring each product meets the highest standards. From raw materials to final products, LocRoyal guarantees top-tier quality for all private label hair care products.
3. Can LocRoyal help me with product customization at the Vietnam Beauty Expo?
Yes, LocRoyal deals in private label services for hair products, which include the formulation of hair products in specific containers and packaging.
4. What makes LocRoyal different from other hair care manufacturers at the Vietnam Beauty Expo?
With over 15 years of experience, LocRoyal has been offering professional hair care products of very good quality at reasonable prices; it has a spacious 30,000 square meter factory.
5. How can LocRoyal help me minimize start-up costs for a new product line?
LocRoyal’s private label services and low MOQ allow for cost-effective product development and fast market entry with customized solutions.
6. What should I look for in a reliable hair care product manufacturer for the Vietnam Beauty Expo?
Look for a manufacturer with strong experience, certifications like ISO and GMPC, and a proven track record. LocRoyal offers over 15 years of expertise, specializing in private label hair care products and premium, customized solutions.
7. How can I create customized hair care products for my brand at the Vietnam Beauty Expo?
LocRoyal provides extensive customization options for private label hair care products, from unique formulations to packaging. Our R&D team will work with you to create the perfect product tailored to your brand’s needs.
