Vietnam is a rapidly growing country with great potential in the fields of beauty and personal care. The country has a sound economy, a youthful and increasingly aesthetics-conscious population, and a relatively high investment in cosmetics and personal care segments, which makes it an ideal market for brands.
Vietnam Beauty Exhibitions 2025 is one of the best ways to expand the reach of the beauty market in Vietnam. These exhibitions represent only the world’s best suppliers, manufacturers, and brands; therefore, they are of great interest to OEM and ODM buyers searching for new ideas and concepts.
In today’s blog post, we will introduce you to all the essentials about Vietnam Beauty Expos 2025 – event dates, trends, tips for buyers searching for private label hair care, skin care products, and new business opportunities.
Everything You Need to Know About Vietnam Beauty Exhibitions in 2025
If you are in the beauty, skincare, or hair care business, then the Vietnam Beauty Exhibitions 2025 is one of the best opportunities to establish business contacts and become acquainted with novelties and trends. Below is the list of two major beauty events that will take place in Vietnam in the coming year:
1. Beautycare Expo 2025 Vietnam (April 17 – April 19, 2025)
Date: April 17 – April 19, 2025
Location: Hanoi International Exhibition and Convention Center
Organizers: Adpex Joint Stock Company, Vietnam Pharmaceutical Companies Association
Exhibition area: 16,018㎡
Exhibitors: 453
Visitors: 37,081
Exhibit Categories:
Starting from the hair products and cosmetics, including hairdressing equipment and service to personal care products, this exhibition involves all the fields of beauty. For those who are looking for a suitable hair care product manufacturer, this event will have many choices.
2. Vietnam Ho Chi Minh Beauty Exhibition 2025 – Vietbeauty
Date: July 24 – July 26, 2025
Location: Ho Chi Minh Saigon Convention and Exhibition Center
Organizers: Informa Group, South Korea KINTEX
Scale:
- Exhibition area: 17,600 square meters
- Exhibitors: 700 companies
- Visitors: 13,328
Exhibit Categories:
You can find everything from body lotions and nail polish to beauty salon equipment and packaging materials here. This is a must site to visit for anybody in B2b sales, especially those with an interest in sourcing from Chinese suppliers or having a Chinese manufacturing partner.
Tip: Since exhibitions can change, always check with the official organizers before attending.
Well, what are the trends to look at in these industry-related events? Let’s find out!
2. The Biggest Beauty Industry Trends in 2025
Today, the beauty industry is experiencing a rather active development, and the Vietnam Beauty Exhibition 2025 will showcase further trends in the industry. Here’s what to expect:
Tech-Driven Beauty Innovations
We can see that AI is entering everyday lives, even when it comes to skincare analysis, smart beauty devices, and smart beauty solutions. Currently, more organizations continue to integrate technology to deliver differentiated solutions tailored to the individual needs of the consumers.
The Rise of Natural & Sustainable Products
The upward trend in the market is for ‘green’ cosmetics and skin care products, vegan cosmetics, and chemical-free hair care products. Since you may be in the process of seeking private label hair care products, this is something that you ought not to disregard.
Digital Transformation in Beauty
Online consultations and buying virtual beauty advice that comes out from Artificial Intelligence make beauty shopping much more engaging. This shift is developing new Vietnamese market opportunities for businesses.
International Brands vs. Local Companies
Currently, there is intense competition between Vietnamese manufacturers of beauty products and global markets brands. While large corporations give a tone of exotic and novelty, the local stores give a sense of economy and conventional seasonings.
These trends will directly affect the way OEM and ODM buyers select their suppliers and also bring into existence new products. However, it is a question that Malaysians have to ask for success: How do businesses capitalize on these changes? Let’s explore.
3. Key Focus Areas for OEM/ODM Buyers
If you’re an OEM or ODM buyer, you need to know where to focus your attention at the Vietnam Beauty Show. Here are the top things to look out for:
Customized Beauty Solutions
Personalization is the highest trend; almost all brands offer personalized products for skincare, hair care, cosmetics, etc. As for the hair care manufacturer, this is a good place to seek partners.
Supply Chain Optimization
Vietnam is currently experiencing a growing trend in fashion production. The cost of production is relatively cheap, and the logistics fleet is favorable. This event will be very helpful for sourcing and distribution from China or looking for suppliers or a Chinese manufacturing partner.
Balancing Cost & Innovation
Consumers have been in a difficult position to balance on the cost and quality of products whenever they are purchasing. From the show, its is possible to learn from the hair care products manufacturers producing good quality products that are competitive to those from renowned markets.
Exploring New Partnership Models
Many beauty brands are seeking long-term cooperation. This will be useful for buyers interested in establishing business with manufacturers of private label hair care products or those involved in the massive production of similar products.
Vietnam’s beauty industry is full of potential, but what makes this market so attractive?
4. Why Vietnam’s Beauty Market Deserves Your Attention
Vietnam is regarded to be one of the most promising beauty markets in Asia, and it is growing at a very fast pace. Let me introduce you to some reasons why you should invest in Vietnam if you are in B2B sales opportunities or you are searching for this country:
Strong Market Growth
There is a lucrative business in the beauty industry of Vietnam as more and more people are consuming quality beauty products including skincare, hair care and cosmetics.
Strategic Location & Logistics Advantages
Vietnam have a central location in the area of South-east Asia is also very suitable to be a place of the distribution center. This is why many OEM and ODM buyers prefer to build a relationship with suppliers in Vietnam.
Government Support & Economic Incentives
The economic policies in Vietnam are quite liberal and allow free trade; hence, the country’s expansion process for brands is facilitated.
Younger, Digital-First Consumers
Indications show that Vietnamese consumers find online beauty shopping and other forms of digital interaction enjoyable and profitable, and in turn, brands should take this as an opportunity to establish B2B sales and marketing strategies.
Vietnam’s Global Beauty Positioning
Vietnam is gradually emerging as an effective spot in the beauty market connected with the presence of more international brands in the country.
Final Thoughts: Get Ready for the Vietnam Beauty Show 2025!
The Vietnam Beauty Show 2025 is more than just a fair of beauty products and cosmetics; it is a chance for professionals to access new trends and manufacturers or to seize new opportunities for the Vietnam market. Regardless of whether one is in the capacity of a buyer, hair care products company or interested in sourcing from Chinese suppliers, this event is of considerable benefit.
LocRoyal is excited to be part of the Vietnam Beauty Show 2025, showcasing our premium private-label hair care products and OEM/ODM manufacturing solutions. Whether you’re looking for custom formulations, high-quality ingredients, or reliable hair care product manufacturers, our team is ready to help you bring your beauty brand to life!
Well, are you eager to discover what awaits the beauty industry in Vietnam in the near future? We hope that you will not miss this exciting event and kindly advise you to note it on your calendar.
FAQs
1. What is the 2025 Vietnam Beauty Expo?
The 2025 Vietnam Beauty Expo is a major beauty trade show held in Hanoi, showcasing the latest beauty products, technologies, and innovations from international and local brands.
2. What can I expect at the Vietnam Beauty Exhibition 2025?
At the Vietnam Beauty Exhibition 2025, you’ll find everything from skincare and cosmetics to beauty equipment, hair care products, and salon tools. It’s a great event for networking and discovering new market trends.
3. When and where is the Vietnam Ho Chi Minh Beauty Exhibition 2025?
The Vietnam Ho Chi Minh Beauty Exhibition 2025 (Vietbeauty) will take place from July 24–27, 2025, at the Ho Chi Minh Saigon Convention and Exhibition Center.
4. What are the biggest Vietnam market opportunities in the beauty industry?
Vietnam’s beauty market is booming due to rising consumer demand, digital shopping trends, and increasing interest in natural beauty products. The market is also attractive for OEM and ODM buyers looking for cost-effective manufacturing.
5. How can B2B sales benefit from the Vietnam Beauty Show?
The event connects B2B sales professionals with suppliers, manufacturers, and distributors, making it an ideal place for business partnerships and networking.
6. What is the role of OEM and ODM in the beauty industry?
OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) companies help brands develop and produce beauty products without the need for their own manufacturing facilities.
7. Why should buyers consider China suppliers at the event?
Many China suppliers participate in the show, offering affordable, high-quality beauty products, making them a great option for businesses looking to source private-label cosmetics.
8. How does a Chinese manufacturing company benefit beauty brands?
A Chinese manufacturing company can help beauty brands scale production, access high-quality raw materials, and improve cost efficiency for global distribution.
9. What should I look for in a hair care manufacturer at the event?
A good hair care manufacturer should offer innovative formulations, sustainable ingredients, and reliable production capabilities for private label hair care products.
10. Why is Vietnam a great place for private label hair care products?
Vietnam has competitive manufacturing costs, skilled labor, and access to quality ingredients, making it an attractive location for private label hair care products.
