Our cosmetics universe is always changing, and it is in 2025 that Vietnam will take center stage. July 2025 will see VietBeauty 2025, one of the largest cosmetics expos in all of Southeast Asia. It is not all about bringing out great-looking products—no, actually, VietBeauty 2025 is a business-to-business expo where global and Asian brands come and meet to share trends, collaborate, and seek opportunities to expand.

What brands are making waves? Which product introductions are the most buzz-worthy? And how are OEM/ODM manufacturers like LocRoyal bringing next-generation brands and startup brands to the forefront? In this article, we’re going to report the biggest headlines, brand strategies, and business opportunities at VietBeauty 2025—and why you should pay attention if you’re in Southeast Asia’s B2B cosmetics industry.

Let’s begin with the synopsis of the incident itself.

Exhibition Overview: A New Trend in the Beauty Industry in Southeast Asia

The VietBeauty exhibition is visited annually by professionals in the global cosmetics industry. It’s going to be even bigger and better in 2025.

1. Core Information of VietBeauty

What you must grasp is:

  • Date and Venue: Vietnam Beauty will take place from July 24 to July 26, 2025, at Ho Chi Minh City’s Saigon Exhibition and Convention Center (SECC).
  • Size and Scope: It will have over 700 exhibitors and over 3,000 brands from 25 countries. It is expected to have over 12,500 B2B buyers and professional visitors from the sectors of beauty, hairdressing, nails, and spas.
  • Industry Relevance: One of Southeast Asia’s “top three” cosmetics trade shows, VietBeauty is now the must-attend B2B trade show. It’s not only an exhibition, but the entry point for international brands looking to penetrate the Southeast Asian market. For Vietnamese B2B cosmetics suppliers, it’s an opportunity to welcome the world.

Then, why are all of these companies attending the event? Let us examine the brands at the forefront more closely.

Brand Exhibition Trends

The core of every cosmetics trade fair is the brands. VietBeauty 2025 will host both familiar brands and newcomers, both with agendas to move ahead in the competitive market.

1. New Products from International Brands Debut

Global brands are leveraging the potential of the platform to bring brand-new, tailored-to-local requirements products to market.

Estée Lauder’s hair care, for example, has launched a reformulated version of the best-selling Little Brown Bottle serum. This one has extra antioxidants to protect Southeast Asian hair from humidity in the Asian market’s tropical environment. It’s a calculated step, combining prestige brand status with geographic benefit.

Meanwhile, Unilever is rolling out new Dove conditioners with tropical fruit fragrances specifically targeting Vietnamese habits of hair care. Passionfruit and mango scents are nice, but they’re culturally relevant as well. Businesses are better positioned to reach consumers in a specific market with such introductions.

2. Benchmarks for Chinese Brands Going Global

Chinese cosmetics companies are catching up, too.

Shi Pei Si, for example, uses Shopee to reach Vietnam’s youth, who are trend-sensitive consumers. At the same price and quality as at home in China, they’re flying off the shelves. Their sea salt shampoo now sells 30% more each month because of clever advertising and efficient delivery. This case study is just one of the many indicators of China’s cosmetics market’s growing impact globally in the cosmetics and beauty space.

And what does it mean for other companies visiting the Vietnam beauty exhibition? It opens the door to cooperation.

OEM/ODM Cooperation Opportunities

A strong OEM or ODM hair care partner is at the back of every one of the successes of the beauty brand. OEM and ODM are increasingly the go-to companies for accelerating product development, reducing costs, and addressing local needs.

Let’s take a glimpse at how the trend is playing out at VietBeauty 2025.

1. What global brands need

Large companies like Estée Lauder and Unilever are exploring OEM/ODM partnerships to:

  • Customize Production: Companies have to manufacture goods specifically for Southeast Asian hair type and weather. They will include light conditioners, anti-frizz serum, to scalp treatment.
  • Streamline supply chains: Brands are aligning themselves with a cosmetic manufacturer China with the goal of producing better, faster, and at lower cost in order to reach domestic markets like Vietnam sooner.

2. Why are China’s OEMs competitive?

China’s hair care manufacturers have some key strengths:

  • Lower Costs: Chinese OEM factories have been reducing production costs by up to 30% compared to American or European factories.
  • State-of-the-art technology: LocRoyal has 12 full automated manufacturing lines and uses 30+ intelligent machines to provide high-quality output.
  • Strict Hygiene Standards: LocRoyal’s 100,000-level dust-free manufacturing centers guarantee product safety, regularly surpassing industry standards by 20%.

Operating at 150 tons a day, LocRoyal has room to deliver massive orders, yet the flexibility to deliver small, short-turn orders—a necessity in the increasingly fast-paced cosmetics market of today.

What kind of products are brands asking for?

Panoramic Analysis of OEM/ODM Business Opportunities

It’s just as important to know what to manufacture as it is to know how to manufacture. In this article, we will touch on what’s hot in the market—and what brands want to see from an OEM/ODM hair care factory when choosing one.

1. Market Demand Map

There is a growing demand for Vietnamese hair care and cosmetics. Some of the key facts are:

Top Consumer Needs

  • Volume and oil management: 45%
  • Anti-loss and development treatment for hair: 25%
  • Post-color correction: 20

Ingredient preferences

  • Natural ingredients like lemongrass, coconut oil, and aloe vera form 60% of the new formulations.
  • Silicone-free formulations have grown in popularity by 25%.

Channel Trends

  • E-commerce accounts for 35% of product sales now, driving demand for specialty packaging such as 50ml travel-size bottles and product sets.

2. New Cooperation Models

OEM/ODM partners have to do more than produce. Brands are looking for:

Flexible MOQs: allow some startups to try out different products by ordering as low as 5,000 units.

Cross-Border Services: Speed is the top priority. LocRoyal offers bonded warehouse delivery in Vietnam, reducing delivery time to only 7 days.

These services are increasingly relevant to companies exhibiting at B2B trade events such as VietBeauty, due to growing entrants in the market.

But with so many choices, how do you plug in right?

Exhibition Strategy: How to Efficiently Connect Resources

Trade events like VietBeauty 2025 are not just expos—business hubs. This is the way different segments can best utilize the event.

International Brands: Look for certified OEM factories like LocRoyal to facilitate entry into Southeast Asia. A good hair care OEM will reduce risks and reach success faster.

Local Vietnamese Brands: Strengthen your supply chain by finding partners familiar with Vietnam B2B cosmetics supplier needs and that have quick delivery capabilities.

Buyers and Agents: Use the program to discover trending product and ingredient segments. Form relationships with reputable manufacturers of hair care products to enable you to get your product ideas from formulation to store shelves.

You have so many alternatives to choose from, The Vietnam Beauty expo is your chance to discover real solutions, not just hype.

Conclusion

The VietBeauty 2025 is not only a cosmetics exhibition. It is a portal to the bright future of Southeast Asia’s beauty. From international product launches to OEM/ODM partnership agreements, the opportunities are now bigger than ever before.

As one of China’s trusted cosmetic manufacturers, we at LocRoyal are pleased to contribute to this effort. We have our team poised to invite brands, distributors, and buyers looking for reputable partners. Are you looking for a hair care OEM for your upcoming line of products, or just want to elevate your current supply chain to the next level? We are at your service.

Visit us at the LocRoyal booth in July and find out how we’re bringing innovation, speed, and quality to every step of your beauty journey.

LocRoyal is a professional hair care manufacturer; we have our own brands, ” PURC ” and “PROINSCARE,” and can offer private label hair care product customization services.

FAQs

1. What is VietBeauty 2025, and why is it significant?

Viet Beauty 2025 is among the key Vietnam beauty events occurring from July 24–26 in Ho Chi Minh City. It is where international brands, buyers, and manufacturers come together to discover trends and establish B2B connections.

2. Which kinds of brands will attend the VietBeauty exhibition?

Both international brands like Estée Lauder’s hair care and up-and-coming Asian brands will be offered, with the very latest in skin care, cosmetics, and hair care.

3. What are the services offered by LocRoyal as a factory?

LocRoyal is a comprehensive OEM and ODM hair care firm with capabilities ranging from packaging to formulation. We are experts in natural, high-quality goods with global marketability.

4. Does LocRoyal support low minimum order quantities (MOQs)?

Yes. We have Minimum Order Quantities of 5,000 units, ideal for product launching companies and startups within the Southeast Asian B2B cosmetics market.

5. How does LocRoyal ensure product quality and safety?

We have within our factory a 100,000-level dust-free cleanroom. We have microbial standards 20% above the industry level, and we are China’s go-to choice for cosmetics manufacturing.

6. How rapidly does LocRoyal deliver to Vietnam?

We deliver cross-border logistics from our factory in China to Vietnamese bonded warehouses within 7 working days.

7. What are the top product trends in Vietnamese hair care?

Consumers seek oil control, hair loss treatment, and after-color treatment- all formulated from nature’s ingredients like coconut oil and lemongrass.

8. How do I identify legitimate Vietnam B2B cosmetics suppliers at the exhibition?

Find manufacturers that merge product quality, fast turnaround, and good manufacturing facilities, such as LocRoyal, which is a well-respected hair care producer.

9. Why select LocRoyal as your hair care manufacturer?

LocRoyal has over 30,000㎡ of manufacturing floor space, 12 automatic production lines, and intelligent equipment. We are offering cost-effective, low-cost, and high-standard production for brands looking to supply Southeast Asia and worldwide.

10. Is VietBeauty just for big brands, or can smaller companies also benefit from it?

It’s for everyone. Medium and small brands leverage the B2B show to identify manufacturers, uncover trends, and spot new suppliers and distributors.